Table of Contents
A quick, friendly answer
When you feel embarrassed, your brain rapidly detects “social exposure” as important, sometimes threatening information. The salience network (especially areas often involving the anterior insula and anterior cingulate cortex) helps flag the moment as urgent, your stress circuitry can add heat (amygdala, HPA axis, cortisol), and your self evaluation systems start scanning what the moment “means” about you.
If your mind interprets embarrassment as a threat to belonging or status, embarrassment can intensify into a shame spike: a sudden surge of self directed pain, body alarm, and mental replay. Meta analytic neuroimaging work consistently links shame/embarrassment with anterior insula activity, with patterns that can differ from guilt in regions including parts of the cingulate cortex.
Now let’s slow it down, human to human, and walk through what’s happening in your brain in a way that actually feels usable.
The moment embarrassment becomes a “shame spike”
Embarrassment is usually fast and sharp. Shame is often deeper and stickier. But in real life, they can blend so quickly that you only remember the aftermath: your face hot, your stomach dropping, your thoughts sprinting ahead to “Everyone saw that,” and then the heavier sentence: “What is wrong with me?”
That flip is the shame spike. It’s not a diagnosis. It’s a description of a nervous system moment: embarrassment plus a sudden identity threat.
A simple way to feel the difference in your body is this:
Embarrassment says: “I’m exposed.”
Shame adds: “I’m unworthy.”
Your brain does not wait for a therapist’s vocabulary to choose circuits. It runs a rapid prediction system. Something happens, your brain compares it to what “should” be happening, and if it senses social risk, it turns up the volume.
This is why a tiny thing can feel enormous. The event may be small. The meaning your brain assigns to it can be huge.
The brain’s stage lights: Why You suddenly feel “seen”
One of the most haunting qualities of embarrassment is the spotlight effect. Your brain acts like a stage manager who just yelled: “Lights on her!”
That “I am being watched” feeling is not only a thought. It is also a pattern of neural attention.
Research on social interaction and evaluative situations repeatedly points to regions often associated with salience, bodily awareness, and conflict monitoring. The anterior insula and parts of the cingulate cortex show up again and again in studies of self conscious emotions, including shame and embarrassment.
A useful reframe here is that the brain isn’t trying to punish you. It’s trying to protect your social standing, because historically, belonging increased survival. Embarrassment evolved as a social regulator: it discourages behavior that could threaten acceptance. Modern life, however, gives your brain far more “audiences” than it evolved for, and far more opportunities to interpret moments as permanent reputational damage.
Body focused embarrassment research also emphasizes how strongly embarrassment is tied to the sense of an audience, even an imagined one, and how it can provoke physiological changes and avoidance patterns.
Your shame spike is a sequence, not a personality flaw
Let’s break the shame spike into a time line. This is where things become calming, because sequences can be interrupted.
The shame spike chain
Trigger → Exposure → Meaning → Body alarm → Self story → Replay loop
You can imagine it as a short neural movie:
1) Trigger (a mistake, a comment, a stumble).
2) Exposure (your brain tags it as visible, socially relevant).
3) Meaning (your brain guesses what it “says” about you).
4) Body alarm (heat, heart, stomach, breath).
5) Self story (inner prosecutor appears).
6) Replay loop (memory stamps, rumination begins).
Scientific Reports work questioning simplistic “social pain equals brain pain” interpretations still underscores something crucial for embarrassment: regions like the anterior insula and dorsal anterior cingulate are deeply involved in detecting what is salient and switching attention, especially when the self is implicated. Nature
Your nervous system is not broken. It is doing its job a little too intensely.
The salience network: The brain’s “this matters” siren
Think of the salience network as the part of your brain that decides what gets priority. When you’re embarrassed, the world narrows. You stop hearing half the conversation. You remember the exact angle of someone’s expression. You become hyper aware of your own body.
That narrowing is not random. The brain is reallocating resources.
Across neuroimaging studies, shame/embarrassment commonly involve activation in the anterior insula, a region frequently linked to awareness of internal states and arousal.
In evaluative stress paradigms, brain regions in emotion and stress regulatory circuitry, including the amygdala and perigenual anterior cingulate, are engaged alongside measurable physiological changes such as heart rate and cortisol.
Here is the important Calm Space translation:
When you feel embarrassed, your brain treats it like an urgent signal. It recruits systems designed for survival level relevance. That is why the feeling can be wildly disproportionate to the situation.

What blushing teaches Us: Embarrassment is embodied first, explained later
Blushing is one of the most human symptoms of embarrassment. It feels like your body betrays you. But it’s also a clue.
A 2024 study measured cheek temperature increases (a physiological marker of blushing) while adolescents watched videos of themselves singing karaoke in an fMRI scanner. Participants blushed more when watching themselves than when watching others, and the findings suggested blushing was associated with activation patterns more consistent with emotional arousal and attention to self relevant stimuli than with higher order mentalizing.
That is a powerful takeaway:
Your body can launch the embarrassment response before your mind finishes composing a coherent narrative.
So if you’re trying to “think your way out” of a shame spike while your nervous system is still flooding you with signals, it makes sense that it fails. You’re trying to solve a fire alarm with a philosophy essay.
The stress layer: When embarrassment becomes a threat response
Embarrassment does not always become shame. The shame spike typically needs one extra ingredient:
A threat interpretation.
Not danger like a bear in the woods, but danger like, “I could lose respect, belonging, or safety in this group.”
Social evaluative threat is a well studied stressor, and research indicates it is a central feature of stressors that elicit cortisol responses.
In an fMRI social evaluative stress paradigm designed to induce moderate social evaluation, researchers observed increases in perceived arousal, adrenergic responses, and cortisol, with engagement of the amygdala and perigenual ACC.
If your history taught your nervous system that social mistakes lead to punishment, humiliation, rejection, or withdrawal of love, the stress layer can be especially strong. Your brain learns: exposure equals danger.
This is how “a tiny awkward moment” can become a full body event.
The self story: The inner prosecutor and the brain’s meaning machine
After the body alarm, the brain tries to make meaning. And meaning can be kind or cruel.
Embarrassment alone might sound like: “Well, that was awkward.”
Shame spike meaning often sounds like: “I’m ridiculous.” “I’m too much.” “I’m not enough.”
Neuroscience can’t point to one single “inner critic center.” But we can talk about systems involved in self related processing and social evaluation. Reviews and models of self conscious emotions emphasize that these states recruit networks involved in self reflection and evaluation, not just raw emotion.
And once a shame narrative turns global, it has more sticking power. The brain treats global identity threats differently than behavior specific corrections.
This matters because it gives you a surgical target:
You don’t have to erase embarrassment. You only have to stop your brain from upgrading it into a character verdict.
Why the moment replays: Memory “stamping” and rumination loops
One of the cruelest parts of shame is the replay. You’re brushing your teeth, and suddenly you’re back in the moment, hearing the awkward pause as if it’s happening again.
Rumination isn’t just “overthinking.” It can be a learned attempt at control: “If I replay it enough, I’ll prevent it next time.”
But replay strengthens the pathway.
A 2024 Frontiers in Psychology experiment on shame and rumination reported that shame related outcomes, including rumination and cognitive flexibility, can be influenced by expectations and affect regulation factors.
Work on autobiographical memory perspective also suggests that shifting viewpoint during retrieval interacts with self conscious emotions and self evaluative processing, which helps explain why the “camera angle” of your memory can amplify or soften shame.
Calm Space translation:
The replay is not proof you’re dramatic. It’s your brain trying to update its predictions. You can guide that updating process.
Embarrassment, shame, guilt: Same family, different instructions
People often use these words interchangeably, but your brain treats them differently in terms of motivation.
Embarrassment often pushes repair through appeasement and social smoothing.
Guilt often pushes repair through behavior correction.
Shame often pushes retreat through hiding.
A voxel based meta analysis on shame/embarrassment and guilt found overlap in anterior insula activation, while also reporting differences involving regions including parts of the cingulate cortex, and guilt specific patterns involving areas often linked with social cognition such as the temporoparietal junction.
Recent computational neuroimaging work also separates guilt and shame through different cognitive antecedents and downstream compensatory behavior patterns.
Table 1. A nervous system view of three self conscious emotions
| Emotion | Core message your brain generates | Likely body signals | Likely impulse | What helps most in the moment |
|---|---|---|---|---|
| Embarrassment | “I’m exposed” | warmth, blush, awkward smile, restless hands | smooth over, laugh, look away | orient, breathe, normalize |
| Guilt | “I did something wrong” | heaviness, alert focus | repair behavior | specific accountability, action |
| Shame spike | “I am wrong” | heat plus collapse, nausea, dissociation, panic | hide, erase self | self compassion, deglobalize, regulate |
If you want one sentence to keep: shame goes global.
The shame spike map: What Your brain is doing in each phase
Now let’s make it even more practical. The shame spike has phases, and each phase has a best response.
Table 2. The Shame Spike Map
| Phase | What’s happening internally | Brain systems often involved | What you experience | The calm interrupt |
|---|---|---|---|---|
| 0 to 2 seconds | “This matters” detection | salience switching, anterior insula and cingulate involvement | jolt, tunnel attention | soften gaze, exhale longer than inhale |
| 2 to 20 seconds | social threat appraisal | amygdala plus regulatory cingulate circuits in evaluative stress | heart up, heat up, mind racing | name it quietly: “embarrassment wave” |
| 20 seconds to 2 minutes | meaning assignment | self evaluation networks | “They think I’m…” | switch to behavior language: “I misspoke” |
| minutes to hours | memory stamping and replay | stress + self referential loops | cringe flashbacks | perspective shift rehearsal |
| days to years (optional) | shame becomes a lens | chronic threat conditioning | avoidance, social anxiety, numbness | therapy, compassion training, exposure with safety |

Why some people spike harder: The “social pain sensitivity dial”
Not everyone has the same dial settings. Your shame spike intensity can be influenced by temperament, learning history, and context.
Adolescent research on social evaluative stress shows that social evaluation tasks can engage regions including anterior insula and anterior cingulate related circuitry alongside cortisol responses, suggesting that the evaluative context can strongly recruit stress relevant pathways.
Your dial may run higher if you grew up with:
- A home where mistakes were mocked instead of guided.
- A culture where perfection equals worth.
- A past relationship where being seen led to punishment.
- A social role where you learned you must be “easy” to be loved.
And sometimes, shame is not only personal; it can be shaped by environments. Work arguing for shame sensitive approaches emphasizes that shame can be acute and situational, but it can also become toxic when chronic and identity shaping.
This is not about blaming your past. It’s about explaining your nervous system with enough compassion that it finally stops needing to scream.
The Calm Space reset: How to ride a shame spike without becoming it
Here’s the unconventional truth: you do not need to “get rid of shame” to heal. You need to change your relationship with the spike.
Think of shame like a wave: it rises, crests, and falls. The problem is that we often panic at the rise and add a second wave:
First wave: embarrassment and body alarm
Second wave: self attack, catastrophic meaning, replay
The Calm Space goal is to prevent the second wave.
The 90 second Shame Spike Reset
This is written as a flow because your brain likes sequences:
Notice → Name → Neutralize → Nourish → Next step
Notice. Feel your body before your thoughts. Heat, throat tightening, stomach drop. That’s your cue that the spike is happening.
Name. A quiet label reduces fusion: “This is embarrassment.” If shame is present: “This is a shame spike.” The point is not poetry. The point is orientation.
Neutralize. Give your nervous system a clear signal of safety. Exhale slowly, longer than inhale, two or three cycles. Let your shoulders drop one millimeter. You are teaching your brain: “We are not being hunted.”
Nourish. Replace the inner prosecutor with a humane narrator. Not fake positivity, just accuracy. “That was awkward and I’m still okay.” “My worth is not on trial.”
Next step. Ask one gentle question: “What would repair look like, if repair is needed?” Many situations need nothing more than continuing the conversation.
This works because it respects the order of operations: body first, story second.
Rewriting the after story: The skill that dissolves shame long term
Embarrassment passes. Shame lingers because it becomes a story about identity.
To dissolve shame, you do not argue with it like a lawyer. You re write it like a witness.
Here are two evidence aligned ways to do that.
1) De globalize the meaning
Shame says: “I am bad.”
You answer: “A moment happened.”
This is not minimizing. It is right sizing. Neural evidence differentiating guilt and shame underscores that these emotions can recruit overlapping arousal systems while diverging in self evaluative and control related patterns, which matches the lived experience that shame feels like the whole self is implicated.
Try this sentence, written exactly like your brain can digest it:
“I did a human thing in public. My nervous system is reacting. That is all.”
2) Change the camera angle of the memory
Your brain often replays shame from a harsh, zoomed in camera angle. Research on autobiographical memory perspective indicates that the viewpoint you adopt during recall can influence self evaluative processing in self conscious emotions.
So instead of replaying from inside your own face, try this:
Imagine the scene as if you are watching from the back of the room, compassionate and neutral. Let the image widen. Notice other people doing other things. Let your brain update: “It was not the whole universe.”
This is a nervous system intervention disguised as imagination.
Compassion as neurobiology, not a slogan
Self compassion is often dismissed as soft. But shame is not defeated by harshness. Shame is reinforced by it.
Compassion focused therapy (CFT) is specifically designed to work with shame and self criticism, and reviews of clinical trials suggest it can increase compassion based outcomes and reduce distress in clinical populations, while also noting the need for more long term data.
In Calm Space language: compassion is not indulgence. It is a different regulatory system. It tells the threat circuitry: “Stand down, we are safe enough to learn.”
A nonstandard practice: “Micro exposure” to embarrassment, with safety
If shame has made your world smaller, the way out is not a leap. It’s a series of small, voluntary experiences of mild embarrassment that you survive while staying kind to yourself.
This is the method:
Choose a low stakes awkwardness. Something tiny, like asking a cashier to repeat something, or admitting you forgot a detail, or wearing something slightly bolder than usual.
Let your body react. Expect heat. Expect tension.
Do the 90 second reset. Especially the deglobalizing line.
Teach your brain the new ending. The new ending is not “I looked perfect.” The new ending is “I stayed present.”
Over time, your brain learns that exposure does not equal exile.
Body related embarrassment research also notes how embarrassment can lead to avoidance, and how repeated embarrassment plus rumination can prolong distress, which is exactly why gentle, safe exposure paired with different meaning making can be powerful.
When shame spikes become frequent: A gentle reality check
If shame spikes are daily, or they push you into panic, dissociation, or significant avoidance, it may be more than situational embarrassment. It may reflect social anxiety, trauma related learning, or chronic shame conditioning.
Research in trauma adjacent contexts links shame with altered engagement of networks involved in self related processing and viscerosensory regions, suggesting shame can become a deep brain body pattern, not just a thought.
You still don’t need to pathologize yourself. You might simply need more support than self help can provide. A therapist trained in compassion focused approaches, trauma informed care, or evidence based anxiety treatment can help you retrain these circuits safely.
You are not your worst moment
A shame spike feels like your entire self is exposed. But what’s actually happening is far more ordinary and far more hopeful: your brain is running a protective social algorithm, and it sometimes overestimates the cost of being human in public.
Embarrassment is not proof that you are broken. It’s proof that you care about connection.
And the most healing thing you can do after a shame spike is radical, almost rebellious in its softness:
Stay on your own side.
Related posts You’ll love
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- The two chair reset: A weirdly effective, science informed way to switch states fast (even when Your brain won’t cooperate)
- When You’re triggered but still have to be nice: Composure tools that work in real time (without self abandonment)
- Emotional pace: The calm skill that lets You slow Your reactions without suppressing Your feelings
- The tongue drop technique: A fast calm hack most people never learn (and why it works so well)
- Why we can’t stop watching “Punch” the baby monkey — and how comfort objects soothe adult stress (shame-free)
- Stop being ‘humble’: 9 practices to heal Your shame around success, FREE PDF

FAQ: The shame spike and the embarrassed brain
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What happens in the brain when you feel embarrassed?
When you feel embarrassed, your brain rapidly flags the moment as socially important. The “salience” system helps you notice that you’re exposed, your body-awareness circuitry increases self-focus, and stress signaling can rise if the moment feels like a threat to belonging. That combination creates the classic heat, tunnel attention, and “everyone saw that” feeling.
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Why does embarrassment feel so intense, even when the mistake is small?
Embarrassment can feel intense because your brain treats social standing like a high-priority signal. A small slip can be interpreted as a risk to acceptance, status, or safety in the group. When your nervous system reads it as “this could cost me,” it amplifies body arousal and attention, making the moment feel bigger than the facts.
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What is a “shame spike,” and how is it different from embarrassment?
Embarrassment is often “I’m exposed.” A shame spike is embarrassment that quickly upgrades into “I am the problem.” In other words, shame goes global. The shift usually happens when the mind turns a moment into an identity verdict, which strengthens the urge to hide, self-attack, or replay the scene.
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Why do I blush when I’m embarrassed?
Blushing is a fast, automatic body response to social exposure. It’s driven by nervous system changes that affect blood flow in the face. Many people blush even when they’re not “ashamed,” because the body can react before your mind forms a story. Blushing is not a moral verdict. It’s physiology reacting to being seen.
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How long does embarrassment last in the brain and body?
The sharpest wave of embarrassment is often brief, commonly peaking in seconds to a couple of minutes. What makes it last is usually the second wave: rumination, self-criticism, and mental replay. If you can calm the body and “de-globalize” the meaning, the spike tends to fade much faster.
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Why do I keep replaying embarrassing moments?
Replay is your brain’s attempt to learn and prevent future social threat. It re-runs the scene to update predictions: “What went wrong? How do I avoid this again?” Unfortunately, replay can strengthen the memory’s emotional charge. The most helpful shift is changing the ending from “I’m awful” to “I’m human, and I stayed safe.”
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Can embarrassment trigger anxiety or panic?
Yes. If embarrassment is interpreted as danger, it can activate stress responses that resemble anxiety or panic, including racing heart, shaking, nausea, and a sense of urgency to escape. This is especially common for people with social anxiety, trauma histories, or perfectionistic conditioning where mistakes were punished or humiliating.
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Is embarrassment the same as social anxiety?
Not exactly. Embarrassment is a normal, moment-based emotion. Social anxiety is a persistent pattern of fear about being judged, often involving avoidance and prolonged distress. If you routinely dread social situations, avoid them, or feel intense shame spikes that disrupt your life, it may be worth exploring social anxiety with a professional.
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What should I do in the moment when I feel embarrassed in public?
Think sequence, not perfection. First, slow your exhale to signal safety to the body. Then name the wave: “This is embarrassment.” Next, reduce the meaning: “A moment happened.” Finally, choose a tiny next step, such as continuing the sentence, asking a simple clarifying question, or gently laughing and moving on. This stops embarrassment from becoming identity shame.
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How do I stop a shame spiral after embarrassment?
A shame spiral usually runs on global conclusions. You interrupt it by making the meaning specific and time-limited. Try this internal rewrite: “I misspoke” instead of “I’m stupid.” Then shift your memory “camera angle” wider, remembering other people were focused on themselves. Your goal is not to erase the moment. Your goal is to remove the self-verdict.
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Does embarrassment release cortisol or stress hormones?
It can, especially when the situation feels like social evaluation or potential rejection. Your body may respond with a stress cascade that increases arousal and tension. Not every embarrassing moment triggers a strong hormone response, but if your nervous system reads the moment as a serious social threat, the stress response can become stronger and more noticeable.
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Why do some people feel shame spikes more than others?
Shame sensitivity is shaped by temperament, nervous system reactivity, and learning history. If you grew up with criticism, ridicule, conditional love, or high perfection demands, your brain may treat social mistakes as higher-risk. Cultural messaging and current environments also matter. The good news is that these patterns are learnable, and therefore unlearnable.
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Can childhood experiences make embarrassment feel unbearable?
Yes. If early experiences linked visibility with punishment, humiliation, or emotional withdrawal, your nervous system may equate being seen with danger. Then embarrassment doesn’t stay small, because it activates older survival beliefs. This is one reason compassionate approaches can be so healing: they introduce a new internal response where the past expected attack.
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How do I tell if my shame is becoming toxic or chronic?
Watch for these themes in your inner world: persistent self-disgust, strong avoidance of visibility, feeling “fundamentally flawed,” and repeated rumination that doesn’t lead to growth but to hiding. If shame regularly limits relationships, work, creativity, or self-care, it’s not just an emotion anymore. It’s a pattern worth addressing with support.
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What therapies or approaches work best for shame and embarrassment?
Approaches that combine nervous system regulation with meaning change tend to help most. Compassion-focused therapy supports shame and self-criticism directly. Evidence-based anxiety therapies can help when avoidance and fear of evaluation are strong. Trauma-informed therapy can help when shame spikes are tied to past relational injury. The best fit is the one that feels safe enough to practice consistently.
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Is it normal to feel embarrassed even when I did nothing wrong?
Very normal. Embarrassment doesn’t require wrongdoing, only exposure. You can feel embarrassed because attention landed on you unexpectedly, because you were misunderstood, or because your body reacted (blushing, voice shaking). Your brain is responding to visibility, not necessarily to fault.
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How can I build “embarrassment resilience” over time?
Resilience grows through tiny, safe exposures paired with a new inner response. Practice letting yourself be mildly imperfect on purpose, then meeting the discomfort with calm breathing and a non-violent inner voice. Your brain learns: “Visibility isn’t fatal.” Over time, the shame spike loses its power because the ending changes.
Sources and inspiraions
- Grecucci, A., (2023). The Neural Signatures of Shame, Embarrassment, and Guilt: A Voxel-Based Meta-Analysis on Functional Neuroimaging Studies. Brain Sciences.
- Dalgleish, T., (2018). The salience of self, not social pain, is encoded by dorsal anterior cingulate and insula. Scientific Reports.
- Nikolić, M., (2024). The blushing brain: neura
- l substrates of cheek temperature increase in response to self-observation. Proceedings of the Royal Society B: Biological Sciences.
- Fehlner, P., (2020). Neural responses to social evaluative threat in the absence of negative investigator feedback and provoked performance failures. Human Brain Mapping.
- Dickerson, S. S. related empirical work (2018). Social-evaluative threat, cognitive load, and the cortisol response. Psychoneuroendocrinology (via PubMed record).
- Developmental study (2021). Differential brain activity as a function of social evaluative stress in early adolescence: Brain function and salivary cortisol. Development and Psychopathology.
- Sabiston, C. M., Pila, E., & Gilchrist, J. (2019). Body-related embarrassment: The overlooked self-conscious emotion. Body Image.
- Zhu, R., (2025). Human neurocomputational mechanisms of guilt-driven and shame-driven altruistic behavior. eLife.
- Frontiers in Psychology review (2025). Understanding shame, guilt, embarrassment and pride: a systematic review (2000–2024). Frontiers in Psychology.
- Schäfer, M., (2024). The influence of expectations on shame, rumination and cognitive flexibility. Frontiers in Psychology.
- Frontiers in Human Neuroscience (2022). How shifting visual perspective during autobiographical memory retrieval affects self-conscious emotions and self-evaluative processing. Frontiers in Human Neuroscience.
- Systematic review (2023). The effectiveness of compassion focused therapy with clinical populations. Journal of Affective Disorders.
- Terpou, B. A., (2022). Moral wounds run deep: exaggerated midbrain functional network connectivity across the default mode network in PTSD. Journal of Psychiatry & Neuroscience (via PubMed/PMC records).
- Fitzgerald, A. (2022). Beyond a trauma-informed approach and towards shame-sensitive practice. Humanities and Social Sciences Communications.





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